Our Brand

Our brand reflects who we are, what we do and what we believe in. In a complex, ever changing world, the use of data is now driving significant advancements and new ways of thinking. At Experian, we recognise the importance of the role we play in unlocking the power of data to help people, business and society. Enabling people and organisations to achieve their goals.

Today's Experian: a message from our CEO, Brian Cassin

"At Experian, we recognise our role and responsibility in using data to create better outcomes. That’s why we continuously evolve our business. We are proud to showcase our evolution with the introduction of our new brand. It signals our clear idea and purpose – powering opportunities and helping to create a better tomorrow – for people, businesses and society."

Understanding the potential to transform lives

Data is central to how we all live. It has the potential to transform all our lives for the better.

Meet Summer, from Florida, USA, who improved her credit rating and bought a house for her family to live in.

Unlocking the power of data

We can unlock the power of data to realise opportunities for people and organisations.

Meet Rob, from ANZ Bank, whose use of Experian PowerCurve gave him valuable business insights, and improved the speed and delivery of his customers' business services.

Placing the power of our expertise in your hands

It is how we can help that sets us apart. We place the power of data and our expertise in the hands of our customers.

Meet Thomas, CEO of a Brazil SME, he's using our data and analytics to improve his operations: marketing his company, finding clients, checking suppliers and growing sales.

By helping we can make a difference

By helping people make the most of their data we can make a difference to society and our communities.

Meet Tina, she couldn't get a loan from her bank due to a low credit score. We helped her to use rental information to build her credit profile.

How we work is as important as what we do

How we work is as important as what we do: we treat everyone fairly and their data with respect; we work with integrity, always.

Meet our people, coming together from all over the world to meet customer and client needs - bringing with them energy, excitement and passion - working in a One Experian way.

Every day we’re investing in new technologies, talented people and innovation to help all of our customers maximise every opportunity